Have you seen Kalyan Jewellers new Ganesh Chaturthi campaign?
While the elaborate festivities that usually surround the arrival of Ganapati Bappa has given way to a more intimate celebration, the intend and the enthusiasm remains the same.
It is this aspect that Kalyan Jewellers showcased in its hyper-local Ganesh Chaturthi video campaign. The video features the brand’s regional brand ambassador and Marathi movie actor Pooja Sawant, in an intimate at-home Ganapati Poojan setting. This campaign conceptualizes the ritual of preparing ‘modak’ as an offering to Lord Ganesha during the daily aarti.
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The campaign video is currently being promoted on Kalyan Jewellers’ digital platforms. Watch the video here