Have you seen Kalyan Jewellers new Ganesh Chaturthi campaign?
While the elaborate festivities that usually surround the arrival of Ganapati Bappa has given way to a more intimate celebration, the intend and the enthusiasm remains the same.
It is this aspect that Kalyan Jewellers showcased in its hyper-local Ganesh Chaturthi video campaign. The video features the brand’s regional brand ambassador and Marathi movie actor Pooja Sawant, in an intimate at-home Ganapati Poojan setting. This campaign conceptualizes the ritual of preparing ‘modak’ as an offering to Lord Ganesha during the daily aarti.
The campaign video is currently being promoted on Kalyan Jewellers’ digital platforms. Watch the video here