by Aryeman

Julahaa Sarees, the master weavers from Surat, signed on Parineeti Chopra as an ambassador for the brand. The association also marks the launch of their unique campaign #MySareeMyWay that highlights the inherent dynamic nature of the quintessential Indian saree establishing that there is no right or wrong way of wearing a saree –just one’s own way.

Speaking about the association, Parineeti Chopra said, “I am thrilled to be the brand ambassador of Julahaa sarees and its innovative #MySareeMyWay campaign. Growing up in Ambala, I have seen the eternal grace and beauty that sarees bring. With our adaptation of authentic Indian fabrics and silhouettes, we want millennials to sport the saree as they like for there is no one way to wear it. Making the saree a fashion choice for the young is what we hope to do.’’

Campaign Teaser: https://www.youtube.com/watch?v=3IIRNWPuc3o
Campaign Video: https://www.youtube.com/watch?v=QoLyCa5V2lg

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