Casio India celebrates The New Alpha Woman with Sheen’s #ShineOn campaign
Casio India, has announced the first ever campaign for its Sheen range of watches. Titled #ShineOn, the new brand communication shifts the limelight to young women achievers who have managed to carve a niche for themselves in different arenas.
The campaign brings together Brand Ambassador Jacqueline Fernandes, and women stalwarts who have shattered ceilings in their own space- like actress Sayani Gupta, chef Anahita Dhondy, content creators Kritika Khurana, Santoshi Shetty and Shibani Bedi. The campaign is a salute to all these women and their self-assurance stemming from a playful feminine spirit and sophisticated functional beauty.
The campaign has been further amplified through a social media contest where narrators of their favourite #ShineOn moments will be receiving their favourite Sheen watch.