By Aryeman

India’s leading fast fashion brand from Aditya Birla Fashion and Retail Ltd. commemorated the homecoming of Goddess Durga by unveiling its new campaign ‘Hello Pujo Rockstars’. This thematic campaign shows Pantaloons as a progressive brand that walks hand in hand with the go-getter spirit of today’s youth. It is a 360° campaign with presence on TV, print, outdoor, digital, radio and in-store activation. Additionally, all of the Pantaloons stores have come alive with Pujo themed windows.

The Festive Collection has been curated in traditional red, white and gold palettes, especially for Pujo. It is crafted in the most exquisite fabrics adorned with prints and designs that compliment all the festivities. The collection includes ghera skirts in beautiful prints and embroideries, brocade and embellished tops, kurtas in an assortment of prints and fits, ethnic bottom wear ranging from metallic prints to voluminous shararas and ethnic dresses.

Watch the TVC here: https://www.youtube.com/watch?v=FeoqC2zbgRk

You can shop all the latest styles online on www.pantaloons.com/pujo

Published by aryemansaysso

View all posts by aryemansaysso