GRADO appoints Amitabh Bachchan as Brand Ambassador
By Aryeman
Having set new benchmarks in the world of Textiles, power brand ‘GRADO from The House of GBTL and OCM’ has charmed the premium fabrics segment with its specialty of amalgamating modern technology with the tradition of making fabric. To commemorate its success, the brand organized the Super Shahenshah Meet to celebrate its meteoritic rise in the Industry and its association with their brand ambassador, none other than the ‘Shahenshah of Bollywood’, Mr. Amitabh Bachchan.
Speaking about his journey with GRADO, Mr. Amitabh Bachchan, Brand Ambassador, GRADO said “I have always endorsed brands that I truly believe in, and when the GRADO team came to meet me with the fabrics, I took time to agree to become the Brand Ambassador but I will have to admit that today I feel proud to associate.. Products come in such classic colours, innovative textures and patterns, hence making it versatile in nature. The brand’s tagline, ‘Aap bhi Grado Peheniye Ek Baar, Phir Yeh Hi Pehnenge Aap Baar Baar’ hits the bulls eye because once you try their fabrics, you won’t feel like buying any other. I congratulate the entire GRADO team for the spectacular growth pace in just over a year. It is my honour to be associated with such a premium and prestigious brand and I look forward to doing more of such events with the team.”
