Kurkure, India’s loved snack brand, today unveiled its mascot, named Ms. Kurkure. Launched by Bollywood actress, Taapsee Pannu, Kurkure’s brand ambassador, the mascot will bring alive the brand’s positioning, Khayaal Toh Chatpata Hai, that celebrates progressive thinking that homemakers bring into their household. The chatpata avatar of Ms. Kurkure has been conceptualized to foster conversations on colloquial topics; encouraging families to embrace modernity while being anchored in tradition, with humor, fun, spontaneity and perfect timing.

Expressing her excitement on the launch of Ms. Kurkure, Taapsee Pannu, shared that “Ms. Kurkure is an ally to homemakers of India, who is the center force behind every positive transformation in their household. I am looking forward to Ms. Kurkure’s chatpatey khayaal – who will be seen voicing the homemaker’s heart felt desires to propel their families towards progressive ideologies, at the back of rich Indian values and tradition. More power to you, Ms. Kurkure.”

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