Taapsee Pannu, Kurkure’s Brand Ambassador launches the mascot on digital platform
Kurkure, India’s loved snack brand, today unveiled its mascot, named Ms. Kurkure. Launched by Bollywood actress, Taapsee Pannu, Kurkure’s brand ambassador, the mascot will bring alive the brand’s positioning, Khayaal Toh Chatpata Hai, that celebrates progressive thinking that homemakers bring into their household. The chatpata avatar of Ms. Kurkure has been conceptualized to foster conversations on colloquial topics; encouraging families to embrace modernity while being anchored in tradition, with humor, fun, spontaneity and perfect timing.