Have you watched Madhuri’s new ‘Judwaa’ TVC?
Actress Madhuri Dixit, brand ambassador of Aquaguard, India’s leading water purifier, is essaying a double role – for the first time ever – in the new television commercial for the ‘Har Water Purifier Aquaguard Nahi Hota’ campaign. It shows a conversation between Madhuri and her grandmother (also played by Dixit) about copper-infused water being good for the body.
Through this spot, the brand is looking to increase awareness among consumers about the benefits of ‘active copper ionic infusion’ and the health imperative to drink copper-infused water every day. As the leader in the water purification category, Aquaguard’s campaign is another aggressive move to highlight the differentiation created through its innovative technologies to the lives of consumers and to strengthen brand preference.
Link to the TVC: https://youtu.be/YtEKkLrvqA8