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Why Abbott’s New PediaSure® Cookies & Cream is a must for today’s kids?

– “Is my child eating right?”, is a concern many young parents face with their children. As kids enjoy their high activity summer break, it is important for parents to offer a complete and balanced nutrition and ensure their kids’ growth is not compromised. There’s now a nutritious and tasty option to address this concern as Abbott introduces the all new PediaSure flavour, Cookies & Cream for children two years and above.

(L-R) Siddharth Kannan, Lara Dutta, Chef Kicha, Dr. Indu Khosla, Mahesh Bhupathi and Dr. Eileen Canaday at PediaSure's Cookies & Cream Flavour launch event in Mumbai (1)

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PediaSure Cookies & Cream provides complete and balanced nutrition for a growing child at nutritional risk. Packed with 37 vital nutrients, it supports a child’s growing height, weight and energy requirements. During summer vacation, fun takes centrestage and discipline about nutrition is often broken as children consume unhealthy foods or eat at irregular times. Two servings (morning and evening) of PediaSure go a long way towards building immunity as well as physical and brain development in children – and the new flavour is great for children who are very selective in their taste preferences. With summers in full swing, and schools closed for holidays, it is the perfect time to keep activity levels up and good health at its peak for school-going kids.

 

At the launch event, Actress Lara Dutta, mother to a six-year-old, spoke about the importance of optimum nutrition in holistic child growth.

 

“During summers, my daughter is filled with ideas – to play new games, places to go and have lots of uninterrupted fun. I am sure all young ones look forward to the summer break the same way. While children are excited about holidays, parents often stress about how they can engage them effectively and ensure that they eat right. My daughter has very strong taste preferences, and I am on the look-out for food options that are not just healthy but also tasty and packed with nutrients,” she said, as she shared her experience of raising her child.

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