- A unique initiative to promote ‘sneaker culture’ in India
- Celebs include B-town actors Rahul Khanna, Karan Singh Grover, Nushrat Bharucha, Kriti Kharbanda
Bangalore April 13, 2018: Myntra, India’s leading fashion and lifestyle platform launched the second edition of its pub crawl in Bangalore today, as a part of the Myntra Sneaker Club (MSC) to promote sneaker culture in India. MSC partnered with leading sneaker brands – Nike, Puma and Fila to create a unique platform to bring together sneaker heads, fashionistas and celebrities together to promote their passion for sneakers.
The pub crawl had many celebrities including Rahul Khanna, Karan Singh Grover, Nushrat Bharucha, Kriti Kharbanda, Miss Malini (Agarwal), Karan Wahi, Ritvik Dhanjani and Sandalwood actors Diganth Manchale and Rakshit Shetty, Comedian/ Actor Danish Sait and Raai Lakshmi among others. The celebrities were seen pub-hopping in a bus across the city’s most popular pubs, while enthralling the crowds in these hot-spots as they dropped by. A bus with ‘Myntra Sneaker Club’ branding, was flagged off at 8:30 PM from Arbor Brewing Company and drove the stars to three other popular pubs across the city – Toit Brewpub, The Tao Terraces and Hardrock Café; allowing them to entertain and revel with the crowds. The evening ended with an after party at Arbor Brewing Company and a showcase by the partner brands.
Speaking of this unique initiative Puspen Maity, Head Sports, Footwear and Accessories, Myntra, said, “Sneaker Culture is on the rise with an increasing number of sneaker enthusiasts gravitating towards the musing of this alternate culture. To be a part of this revolution we launched a different destination that will cater to bonafide sneaker heads– the Myntra Sneaker Club, a one stop destination for everything sneakers. The pub crawl is the second edition in the series of curated initiatives to engage with the larger sneaker community and for this edition we are very excited to partner with Nike, Puma and Fila and are thrilled to witness the support of so many celebrated artists.”