MTV Enters Sports Broadcasting, Inks High Value Partnership Deal With Super Fight League
~ MTV Super Fight League 2018 gets set to smash your TV screens from February 2018 ~
MTV, India’s No. 1 Youth Brand will be bringing the second season of Super Fight League (SFL), the world’s first mixed martial arts tournament, promoted by British businessman and sports enthusiast Bill Dosanjh and British professional boxer and two-time world champion Amir Khan. With a vision to cement Mixed Martial Arts’ position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.
Having garnered over a whopping 100 million views in 5 years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams