Hamleys, ‘The Finest Toy Shop in the World’ in collaboration with Mumbai’s premier shopping mall, High Street Phoenix kick started the biggest Christmas celebration of 2017. ‘Letters to Santa’ is Hamleys’ most awaited annual Christmas campaign and this year was grand as they invited the charismatic and charming actress mom, Shilpa Shetty to begin the celebrations with a unique wish balloon activity accompanied by hundreds of children. As a part of the festivities, the actress was seen writing a personal letter to Santa on behalf of her son, Viaan and releasing wish balloons into the sky with hundreds of children gathered at the Phoenix courtyard, making it a truly magical evening for everyone.